You can find multiple modes of digital marketing that can help your business gain a huge clientele. Digital marketing can be divided into 6 types of techniques that include SEO marketing, Social Media Marketing, Pay-Per-Click or SEM Marketing, etc.
In this article, we will be sharing information about each of these marketing types so that you can get a basic understanding of them.
Once you are aware of which marketing can help your business boost the most, you can move further by applying it in real-time.
Before learning about digital marketing types, let’s see what impact it has.
Digital marketing became an important part of the marketing strategy of any organization over the past decade.
Companies can send personalized messages directly to their customers and build a connection with them to market their products or services.
If you are new to this technique and don’t know much about digital marketing, you’ve landed on the right page.
We will walk you through the most effective types of marketing techniques.
Keep reading till the end of the blog as there is going to be a lot of information in here.
Modes of Digital Marketing That Help Grow Your Business
Digital marketing provides a wide variety of marketing techniques using which, any organization can make customers aware of their products.
They can promote their products or services and get their brand known locally or globally.
These marketing techniques can get you organic results so that your potential clientele stays for the long term.
The types of marketing techniques are:
- SEO Marketing
- SEM Marketing
- Content Marketing
- Video Marketing
- Social Media Marketing
- Email Marketing
All of these marketing types are explained in detail in the upcoming sections.
Digital Marketing Types First Brings SEO Marketing
SEO Marketing, Search Engine Optimization, is an easy way of getting organic results for your website. With SEO, your content can get a higher rank on the search engine results page (SERP).
This gives visibility to your brand and your website can be found easily by those who are actively searching for what you provide.
SEO basically works according to the algorithms of a search engine. The basic key points are that you need to add the most used keywords in your content.
This one from the modes of digital marketing requires you to create your content around the keywords that the audience is searching for.
Once your content starts ranking, you can easily attract the target audience.
As per the Search Engine Journal, sites that are listed on Google’s first page get the most traffic i.e. about 91%. About 32% of the traffic is gathered by the first search result on Google.
And more than 50% of the traffic is taken by organic results. So, SEO is something that you cannot ignore.
SEM or Pay-Per-Click Marketing Strategy for Boosting Business
Digital marketing types consist of a paid marketing type which is Pay-per-click (PPC) or SEM Marketing. This type of marketing strategy brings results by using paid advertisements.
You can use advertising on social media as well as on search engines like Google or Bing. The ads on the search engines can be seen at the top of the SERP and come with an Ad favicon for the users.
So, with PPC, you can buy clicks on a specific keyword in an auction. This is the most used marketing strategy.
Modes of Digital Marketing – Content Marketing
Consumers want to know how they can get their problems solved and they go on searching about it for hours. If your content is such that it gives all the information to them and is useful, you can gain their confidence.
Hence, you will get authority in the market and a higher position, and the customers will always come to you when they need something.
This is all that content marketing is about.
With this method, you can offer solutions or answers to your customers by publishing quality content.
Using these digital marketing types, you can create content in the form of blogs, emails, social media, channels, etc., and reach out to customers.
You also have apps and push notifications for specific formats for mobiles.
There may be a demand for different formats from every channel. And, you might achieve the objectives through different kinds of content too. You can create blog posts, videos, e-books, quizzes, infographics, datasheets, templates, etc.
Video Marketing is Growing to Become A Popular Technique
According to recent studies, about 2 billion people every month look at YouTube.
Out of all the modes of digital marketing, video marketing strategy is an entertaining as well as useful way to gain traffic.
Be it news, entertainment, any content for studies, how to do something, etc. can be understood easily if they are in the form of a video.
This strategy provides a great opportunity to reach new clients. These strategies are being used to divert quick results in the entire marketing funnel just like the blog posts.
People search for videos for reasons like they need accurate reviews, to see how a tool or product works, etc. And, they research a product before buying it.
Most Popular Digital Marketing Types Has Social Media Marketing
Social Media Marketing (SMM) is the type of marketing where you promote your brand on social media platforms. You must have seen ads or posts surfacing on your feed while using Facebook or Instagram.
You could either have paid ads or organically surfaced posts or both simultaneously.
However, in either case, it is important to select a social network that is more suitable for your persona, product, brand, or service.
With SMM, you can gain the confidence of your customers and get closer to them. Also, you can gain validation from them when they share your posts.
Modes of Digital Marketing Also Provides Email Marketing
Email Marketing is basically the emails that you get from different brands giving you offers every day.
This type is said to be the most effective type of marketing technique and if used strategically, you can get significant results.
You can do so by keeping your subscribers fully updated by providing them with relevant and useful content.
If you are respecting the customer’s privacy by not spamming them and still marketing your products or services, it can turn out to be an amazing way.
That Would Be All!
After learning about the different modes of digital marketing, you can start to apply these marketing strategies to attract your audience. Dig deeper into the type of marketing strategy you prefer and make people aware of your products and services.
Once your brand gains awareness and traffic, it will remain long-term. All you need to do is, keep your clients updated about what is coming or what you are planning to do in the near future. Update them about your upcoming products or services.
