Digital Walk

Looking for a list of social media marketing tools? Don’t know how to decide which one is the best? You do not have to worry anymore!

We are here with the list of the best tools along with their advantages as well as disadvantages. First, we are going to understand why there is a need to use these tools.

Whenever you post something on any social media platform, you expect to get a lot of likes, comments, shares, etc. But, when that doesn’t happen, you surely get upset and then you start questioning if there is even a point of using these platforms.

With the help of the top social media marketing tools, we can easily get the type of likes, views, shares, and comments we expect. It becomes comparatively easier to gather attention towards your business.

The most important thing about a post is that it should be calling to the users. This means that if you post something that looks interesting, people will want to share it. Otherwise, any boring or normal content does not get shared and there are no more new likes or views.

Thus, it is important to ensure that the content you share is qualitative.

Let’s see which tools can help us do that!

List of 15 Social Media Marketing Tools

When you start developing your strategy for social media marketing, you can take help from a few tools which offer multiple features. These can be pretty useful for you to create posts according to the trends.

These tools can help you execute your plan simply and ensure you get more presence on social media platforms.

Following is the list of a few tools that you can use:

1. Buffer
2. Sendible
3. Sprout Social
4. SocialPilot
5. Hootsuite
6. Canva
7. Falcon
8. Later
9. Google Trends
10. Animoto
11. Sumo
12. MeetEdgar
13. BuzzSumo
14. Design Wizard
15. Zapier

Buffer from Top Social Media Marketing Tools List

Buffer is a tool that allows your marketing managers to schedule your posts. This simply means that you can set a time for your posts to be published and add content to the queue. Once this is done, the posts can be published at different social media platforms such as Facebook, Instagram, Twitter, or LinkedIn.

It also helps you to analyze the performance of your social media posts and engage with the audience. As we know, there are multiple please in the marketing team and all of them review the post before they publish them.

Here, Buffer, from the social media marketing tools, helps everyone to publish these posts by adding a preset so that no post is overlapping.

Advantages of using Buffer:

1. It allows you to schedule your posts in advance or for the entire duration of the campaign.
2. Use the mobile app or Chrome extension when on the go.
3. Get in-depth analytics giving insights into your content performance and suggestions to optimize your posts.
4. Provides the ability to engage with your audience directly.

Pricing: Buffers offers a 14-day free trial for all users to understand this tool from the list of top social media marketing tools. If you want, you can purchase the license for $5/month for one social media platform.

Note: You can also use social media strategy for clothing brands.

Sendible – Provides All Sized Businesses Access to Social Media Platform

Sendible can be used by businesses of all sizes access to one great social media management platform. The plans offered here are comparatively cheaper than the other tools which is a more feasible option for smaller businesses.

You can get services like scheduling posts, monitoring the engagement of customers, and tracking the awareness of your brand. Sendible is a great tool from the social media marketing tools list because of the below-mentioned reason.

In case you are designing a marketing campaign, you can schedule your posts in bulk and decide to post them according to that schedule. Also, you can participate in the trending conversations facilitated by the intermixing of your content using the built-in search feature.

Key benefits:

1. Perform monitoring of all the social media mentions of your brand.
2. Capable of searching for articles about particular topics for trending pieces.
3. Built-in CRM to help get customers you think can be potential clients
4. Provides access to the pre-built analysis report and information via integration with Google Analytics.
5. Allows scheduling posts for social media as well as mailing lists.

Price: Basic plan is for $29/month and the Traction plan is for $89/month. Price will increase according to the users, accounts, and features.

Note: Learn how social media marketing tools can becomes best digital marketing strategy for startups.

Sprout Social – Incredible Tool from the Social Media Marketing Tools List

Sprout Social is a tool that offers a basic platform for businesses to post on various social media platforms. This tool provides a dashboard for businesses to manage their messages and brands across various streams.

If a business works with freelancers or any digital marketing agency for managing some of their social media workflow, Sprout Social can set up their workflows to approve the posts or campaigns. You can maintain the final say in what should be posted to social media.

This tool from the list of social media marketing tools for small businesses has a few features:

1. It gives the ability to create workflows in order to get approvals for posts and campaigns.
2. There is a social inbox that eases communication part with customers.
3. The tool also has the ability to collect valuable statistics on every single post with an analysis of overall engagement.

Price: Social Sprout has a free trial along with a Standard plan which starts at $89/month if it is being billed annually. The prices increase on the basis of the number of accounts and features you include.

SocialPilot – Another Useful Tool from the Top Social Media Marketing Tools

This tool has features to help businesses bring different team members and social media accounts together. For example: if a digital marketing agency wants to manage multiple accounts for multiple clients, they can use SocialPilot to set up these processes.

You can also hand over a part of your social media control to someone who is not in the organization using SocialPilot. This platform can work wonders in managing social media accounts and also allow people from outside the organization to contribute. This tool from the social media marketing tools is a great match for people who have started working remotely.

Key advantages:

1. It provides the ability to manage multiple accounts at a time.
2. You can easily engage with social monitoring and listening to stay at top of all the important topics.
3. It can link the activity on other apps with SocialPilot so it can be published again.
4. Assigning different roles to the different members of the team for approval before the content is published.

Pricing: The most popular plan is the Studio plan starting at $85/month. There is also a Professional plan which costs $25.50/month for 10 social media accounts. This tool from the top social media marketing tools comes with a free trial period of 14 days with every plan.

HootSuite – An All-in-One Tool for All Social Media Platforms

HootSuite is one platform that provides all the features like posting, engaging, and monitoring data across all the social media platforms. By creating an account here, you can manage all the social profiles on one space only.

This is an easier way to see all the types of content that the customers are engaging with the most. Moreover, the data that you gather is about the response time and the support provided by the team to the customers. Hootsuite is in the best social media marketing tools list for the following example.

Suppose you have an account on Hootsuite, you can use it to optimize your content to bring much more attention, and then you use social media analytics. This will help you to see how customers are responding and how your customer service team is responding to the inquiries. Also, you can see how the campaigns are impacting the business.

Key Features:

1. You can manage more than 20 social media platforms with this tool.
2. Has an auto-schedule feature that optimizes the times for your posts to be published.
3. Easy to monitor your posts and create a stream to monitor conversations.
4. Analysis of how the customers are engaging with your content on different platforms.

Price: Get the Professional and Team plan with a 30-day free trial. Starting at $49 and $129/month respectively. Get the business plan at $739/month.

Canva – Social Media Marketing Tools Has Power of Visual Content

Canva provides users with the power of visual content for their social media posts. This is a valuable feature because posts that have images or graphics are more attractive to the customers and receive more attention. You get the option to create professional-level images with the help of this tool.

Imagine a small, local business owner who has no graphic designing skills but still wants to enhance their social media posts. This software is the perfect solution for them.

Benefits of using one of the top social media marketing tools:

1. Allows the creation of graphic images that can be used on various social media platforms without being a professional graphic designer yourself.
2. You can gain access to multiple templates which can help you create banners for your Facebook posts etc.
3. It is also made possible for you to use the existing library which has over 2 million graphics that are made available to the users to enhance your posts.

Price: Start with the Pro plan at $119.99/year. You can also get a free account on Canva for your needs. The Pro plan also has a 30-day free trial for your convenience.

Falcon – Can it be one of the Social Media Marketing Tools for Small Business?

This is another platform that is designed for managing all social media platforms on one platform only. You can also use bulk scheduling to post the content on different platforms that allow you to plan your campaign in advance.

Team members are capable of collaborating with each other to explore the metrics and analytics in order to monitor the campaigns.

If you are a small business owner, you may want to maintain consistency across multiple media platforms. In case you have only one person managing all the campaigns, you can use the best one from the list of social media marketing tools for small businesses Falcon. The posts can be scheduled for a month and optimized as they go out.

The analysis provided gives insights into customer engagement via integration with a CRM which makes it easier to see the journey of a customer.

Major benefits:

1. Allows integration with important platforms like Salesforce, HubSpot, and Microsoft. With this, you can target the right customers with the perfect social media posts.
2. The team members can be tagged to review the posts and create areas for edits and comments.
3. This made the top social media marketing tools list because it allows you to edit the images that you want and use the posts to prepare them before they are published within the platform.
4. Also, you can keep track of the trend so you can optimize the content accordingly to keep it interesting and relevant.

Pricing: Falcon offers a free period for the trial of 14 days and a Falcon Essential plan which starts at $108/seat per month.

Later – Social Media Marketing Tools Also Manage Pinterest

The tool Later was developed in order to help clients manage their visually focused social media posts. The software fully works on Instagram and Pinterest and has limited capacity for Twitter and Facebook. With the help of this tool, you have the feature for drag-and-drop to quickly set up and schedule your posts.

Suppose a bakery wants a following on Instagram and Pinterest, they can use this tool for creating and scheduling multiple posts, and short videos, and can go live at times. A library of images can be created by saving images from various other users.

Features of one of the top social media marketing tools used for Instagram and Pinterest:

1. Features provided for enhancing the content and optimizing it before publishing on Instagram and Pinterest.
2. Provides integration with some of the content on your Facebook and Twitter accounts.
3. Analysis specific to your posts and stories is provided.
4. Building a library full of images and videos can be used across any platform you connect.
5. Suggestions for hashtags are provided.

Price: You get a free plan which starts at $8/month. These prices can increase according to the features that you use and how many users you want.

Google Trends – Social Media Marketing Tools for Small Business

This tool is a tool by Google that can provide us insights into how your customers search online. Google then gives suggestions in regard to the topic that you enter which also provides related queries. This information is pretty helpful for finding all the relevant topics.

If you are running a tutoring service that is hit with extended school closures during COVID-19, a lot of parents may want to put their children up for tutoring. Google Trends, here, is one of the top social media marketing tools as it can tailor your content in such a way that it can easily attract potential customers.

Merits:

1. Makes the rapidly rising keywords visible and finds emerging trends.
2. Keeps track of how topics and keywords are trending every month or every year.
3. A comparison of related words makes it clear which one generates more interest from potential buyers.
4. Finds trends to learn what is popular for customers.

Price: This tool is free of cost. You can experiment with this software to gather quick responses and learn the terms and trends before your invest in other tools.

Animoto – Social Media Marketing Tools Create Videos

Animoto is a dedicated platform for the creation of videos for various social media platforms. Creation and editing of videos can be challenging for a lot of businesses especially the ones who have no experience in it.

Considering a plumber who might want to create a few videos on how you can protect your pipes during cold weather, Animoto seems to be a great tool. Using this tool, you can simply use a template and add pictures and clips. There is also an option to choose music from the library and post them on Facebook.

Best from the list of top social media marketing tools has some advantages too:

1. There is the option to integrate all the videos you want with your HubSpot or other platforms.
2. You have the ability to tap into the pre-built storyboards in case you don’t want to start from scratch.
3. It is also possible for users to make use of the videos you are creating on multiple platforms such as Facebook, LinkedIn, YouTube, and Twitter.

Pricing: The possibility to open a free account on Animoto to try it is given. You can also get a paid plan at $8/month and as the users increase, the price increases.

Sumo – Collection of Tools Providing Testing Opportunities

This one from the list of social media marketing tools offers businesses a collection of tools that also have the feature for A/B testing for certain website parts. The major benefit of using social media comes from the capability of helping customers share your posts on their own social media accounts.

Let’s say there is a website where you post content every day related to your creative products. With Sumo, you can make it easy for your customers to share these posts of your services/products which attract more attention.

Some key features of social media marketing tools for small business:

1. You can build your email list with the help of integration with a variety of tools.
2. It helps your customers to share the content you post including the images on various social media platforms.
3. Ability to highlight specific parts of your content provided to customers so they can share them with their followers.

Price: You can start with Sumo’s free plan or use the Pro plan starting at $39/month.

MeetEdgar – Posts Content Automatically on Your Social Media Platforms

Every tool focuses on scheduling posts and publishing them, MeetEdgar from the social media marketing tools list focuses on the automation of content. The software considers the content that you want to be seen and generate posts accordingly. This process takes place by scanning the content in a relevant link and then generating suggestions for other posts. You can then choose the type of content you want and schedule it.

If small business owner wants to make their product visible on social media, they can use this tool to create encouraging posts. This tool can be a huge asset for small business owners as it saves many hours of work.

Posts can be developed automatically to improve their success.

Few features of one of the top social media marketing tools:

1. It offers the ability to generate posts automatically which can promote articles and posts. It cuts out time for us for optimizing social media.
2. A/B testing is offered to help users publish great posts.
3. New posts are also created automatically on recycled high-end posts.
4. You can create categories like if the content is directly promotional or informative.

Price: You can avail of the Edgar Lite plan for $19/month and get three social accounts. The Edgar plan is also there which costs $49/month providing 25 social accounts.

BuzzSumo – Gold Mine of Information from Social Media Marketing Tools

BuzzSumo is the gold mine of information regarding content generation. With the help of this tool, you can easily find topics to write about and when to write about them. It is also possible for you to look at the content that you publish and how it performs on multiple social media platforms. For example, an article might get more engagement from customers on Twitter than on Facebook.

Now, if you consider an owner of a small business who has a flower shop and wants to create quality content, they won’t have much time to spend on it. This software is among the social media marketing tools for small businesses as it can simplify the research process and allows them to get the most out of the time they spend on content marketing.

Key Merits:

1. Quickly realize which content has a high performance on various social media platforms.
2. You can set up alerts if you want to track keywords or brand names for your services/business. It also shows the same for your competitors or other topics. It is also possible to track the content published by authors or domains.
3. Easy to learn about the strategy and content of the competitors using the best tool from the top social media marketing tools list.

Pricing: You get 10 free searches/month in the free plan. The Pro plan costs $99/month for 5 users and has no limit on searches. The Plus plan costs $179/month for 10 users. With all the plans comes a 30-day free trial.

Design Wizard – Offering Services to Create High-Quality Images

With the help of Design Wizard, users can easily create high-quality images even if they have limited design experience. These images can be used on their social media accounts for logos and can be edited or selected from a library with thousands of images.

This tool from the list of social media marketing tools is evident for businessmen such as electricians. When they try to get a social media presence, they have a bundle of images that they don’t know what to do with.

Using this platform, users can get access to a vast library of images that can be used for their posts making it easier for them to create more appealing posts.

Let’s take a quick look at the benefits of this tool:

1. Huge library of images licensed and available for users to access and use for their social posts.
2. With this social media marketing tool for small businesses, there are a number of templates available which can help you start your creations without any delays.
3. Previews of images are available for download so that you can be satisfied before moving further.

Price: Purchase the Pro plan with download available for 60 images for $9.99/month. Or you can get the Business plan which offers to download unlimited images and videos. Also, there is a Design Wizard plan with which you can pay as you go.

Zapier – Automation Platform Bringing Different Applications Together

Last but not least tool top social media marketing tools list is Zapier. This platform is an automation platform that has the capability to bring together more than thousands of applications and link them. Once you get the relevant platforms together, you can establish “zaps” or automatic actions.

You can define receiving a message as a trigger event and what your automatic response should be.

Say you have a small cyber security firm and want to promote all the posts that you publish. With this software, you can establish a zap, which will send out Facebook posts and tweets. This will cut down the repetitive work and ensure that nothing is forgotten.

The best software among the list of social media marketing tools also provides customization. In case you have a trigger event, multiple actions can be taken or a system can be set up in case any particular event occurs.

Major benefits:

1. Customization of your actions can be generated automatically on social media posts as per the activities like publishing a new post.
2. It also brings together multiple platforms including content platforms, social platforms, and note-taking platforms.
3. Creation of customized or multiple-step paths available.

Price: Provides a free plan and paid plans starting with the Starter plan at $19.99/month giving 750 tasks for every month. Moreover, there is a free trial with every plan.

That’s All the Information

Here, we provided you with information on the best 15 social media marketing tools which can make promoting your business easier and more efficient. It is true that when you post something on social media, the whole point is to be social. This means that you want to interact with people for the content that you publish.

Thus, the ways using which you can improve the promotion of your brand or services are explained here. Any of the tools mentioned above is capable of encouraging a good amount of clients to your product. When the content is great and eye-catching, it attracts the customers more and make them potential clients.