In today’s world, everybody is familiar with what YouTube is, how it works, and what you can do to watch videos on it. However, not everybody is aware of the importance of YouTube marketing.
Yes, you heard that right! YouTube can be used for the marketing of your product, your business, your company, etc.
As we all know social media is flying high in the marketing segment as a major population prefers using social media nowadays. Be it Facebook, Instagram, Twitter, or any other social media platform, the population prefers to believe whatever is online these days.
Why not use this to our benefit?
It is not hidden that people love watching videos, short videos, long videos, movies, etc. This is why YouTube has been thriving in the modern days.
The most known fact is that pictures say a thousand words, well, videos say more like a million words. Learning why YouTube marketing is important can help you with gaining more traffic and attention to your business or what you are doing.
Now, before jumping to these points, let’s try to understand what YouTube marketing is.
Definition of YouTube Marketing in Brief
As mentioned above, YouTube marketing is the best way to promote your business. You can upload videos or ads on YouTube and start gaining more attention faster than ever.
Because videos are found to be compelling, people cannot help themselves but watch them to know what is happening. And that is the best way to explain to the population about what’s coming.
YouTube being the second most visited site, it can target a large number audience and help you grow.
Importance of YouTube Marketing – 6 Major Reasons to Inahbit YouTube Marketing
More Traffic
With YouTube growing every single day, about 5 million of videos are being uploaded every day. This study shows that the traffic on YouTube is much more than any other social media platform.
If you are not creating a lot of videos to upload on your YouTube channel, you can still reach quite a large number of audience with the help of advertising on YouTube. So long you are providing the content the audience needs, you will be receiving the audience in huge numbers.
A few things you should know about YouTube statistics:
- 30 million users visit YouTube on a daily basis.
- Every minute, YouTube receives 300 hours of videos.
- More than 65% of users confirm that YouTube helps them with their purchasing decisions.
- There are 76 languages that YouTube is available in covering almost 95% percent of the population on internet.
- In about 88 countries, there are local YouTube networks created.
Gives More Visibility on Google
While learning why YouTube Marketing is important, you will also learn how the videos are more visible on Google with the help of it.
Whenever we search for something on Google, a lot of the results show videos more than other types of content. This is something that we can take advantage of.
What can be done? Not much, just good and high-quality content written on the website, and creating videos with trending content can help.
Once all of this is uploaded on YouTube, Google’s algorithms will catch the video and start showing it on Google’s search results page (SERP).
As soon as you start creating the required content, you will find backlinks being created for your website and your business will be found often on Google search.
Learning the importance of YouTube Marketing and utilizing it for your business helps you to get more authority online. Being more authoritative on Google, your website will start getting a higher rank on the search results.
Some tips for getting more authority via YouTube:
- If other websites can inlay your videos on their websites, it can help you gain more population.
- Associating your YouTube channel and website.
- Share videos on different platforms of social media.
- Creating videos for different audiences to bring attention from all around.
Provides Higher Conversion Rates
As mentioned earlier, pictures speak a thousand words whereas a video makes up for a million. Thus, learning why YouTube Marketing is important has many verticals.
Videos have the power to evoke emotions more than any kind of content. Any message on the status text can be taken to a dynamic level. Videos are engaging and keep the audience interested in the content bringing business.
With the help of videos, people are capable of trusting the business more, and due to the entertainment and engagement, the conversion rate increases by 80%.
Building a List of Emails on YouTube
There are a few software that can help you to build your email list via YouTube, This allows you to attach your sign-up forms directly to your videos on YouTube. It is not a hazard to sign-up, the customer can simply pause the video and subscribe to your form.
With this approach, building the email list has become easier and quality content is provided to the audience.
Importance of YouTube Marketing Includes Huge Media Library
It is true that YouTube has a huge user base, but, it also consists of a massive media library. Since 300 hours of videos are being uploaded to YouTube every minute, it provides users with a lot of data to search within.
With this much information, it is possible for the users to find anything from A to Z within a matter of seconds.
The fact that YouTube is a huge platform and navigating it requires a powerful search engine to gather the perfect results every time is correct. Having around 3 billion searches over a month, YouTube has become the second most used search engine.
Just like Google, if you think your content will be lost, you just need to optimize it according to the trends.
Different Types of Videos
Another reason why YouTube Marketing is important is because of the different content that can be created. You can create multiple videos that are common on YouTube such as sales, explainers, social media, presentations, and video ads. One type of content can be reproduced in many different video types.
How to do that? Here are some tips for it:
- Engaging and funny videos are mostly watched.
- You can create videos where you answer various questions which you can get from your potential clients about the business, product, or service.
- Post behind-the-scenes videos to show how things work.
- Start going live.
There You Have It!
YouTube provides equal opportunities to all users to get more traffic and customers every day. It is pretty competitive which is why you can’t just start uploading any video and expect to get a positive response. This is why, the importance of YouTube Marketing is a must known fact to help you gain attention more quickly.
This doesn’t mean only creating videos and uploading them, it means you need to follow the trends, work with the algorithms, pay attention to what the customer wants, etc. Only then can your business boost up and get a major following and clientele in a short amount of period and continue to thrive.
