There are different types of video marketing that you can use to your benefit. You must have heard about what video marketing is which is why you are now looking for the different types.
Let me give you a brief on what video marketing is and how it works.
Video marketing is basically the practice of creating videos to promote your products and services. This way you can make customers aware of your brand and everything that is going on or that you are planning.
There can be many goals to it along with generating sales and boosting the website visits.
Among this, knowing the video marketing types can be of much more benefit. This is because you can create videos that are useful to your product.
Now, imagine you have a clothing brand and you make demo videos. It is not going to bring much attention to your brand.
However, knowing the correct type of video which would be great for promoting your brand, is a plus point.
Since people spend a lot of time on social media, having a few videos about your brand on social media platforms can work wonders.
Take a look at these video types.
What Are the Different Types of Video Marketing? Check These Out
We are going to learn about 10 types of videos in this blog. We know that with the help of video marketing, there are a lot of companies and brands that have gained popularity.
There are plenty of benefits that can end up on the favorable side for a brand. However, if a company is clueless about what to make, and how to make it, it is not going to help them to achieve their goals.
Thus, we have this guide for all the types of videos that you can create to gain the desired amount of clientele.
1. Explainer Videos from Marketing Video Types
Sometimes, customers search for videos wherein they can understand about a certain product or a service. These are usually explainer videos in which there are animations or live-action with voiceover.
These also include descriptive visuals and time lapses that can clarify certain complex situations. Almost always when you host explainer videos on your website, it gives your target audience a quicker and deeper understanding of your proposition.
When customers get videos where the product or the service is explained, they tend to come back a lot.
2. Different Types of Video Marketing Has Product Demo Videos
A lot of times, when a charismatic host passionately narrates a video or plays an animated video, it is about the benefits of the product or service.
These demo videos consist of the features of the product without the details of how the product works. It could be anything like unboxing a product or the features of your software.
3. Brand Promotion Videos Are Also Among This List
Many times when an advertising campaign has brand-oriented videos, they attract the audience to engage as they promote the vision & mission of the company along with the products and services.
4. One of the Video Marketing Types is Events Videos
These types of videos consist of the events like conferences, roundtable discussions, fundraisers, etc. All the events that your company has held are featured in these videos.
Usually, all of the videos about the events cover the entire event. Either that, or they generally focus on only a few specific aspects throughout the video. These can either be in the form of reels, interviews, or presentations.
Sometimes, people search for videos about a company or a brand to check if they are legit, and watching these event videos gives them satisfaction.
5. Another One from Different Types of Video Marketing is Training Videos
You can also create videos giving instructions wherein you can explain the new features of the product along with the basic ones. This content will basically get more sales and the customer support teams are provided with the information.
These teams then help potential customers whenever they have any queries or something and help them make the decision to purchase.
6. Videos With Interviews Having Luminaries for Customers
Sometimes, videos where the company experts or leaders have also included gain the admiration and trust of your target audience.
7. Personalized Message is a Great Example of Video Marketing Types
You must have seen a few people giving answers to their customer’s questions via videos. In the same way, you can also create a video and respond to all the emails or messages you receive.
In these videos, you can add recommendations for certain products or give a recap on an important meeting. Creating personalized responses is a unique way of communicating with your customers and providing them with promising and delightful prospects on their journey.
And thus, your customers will start trusting you more.
8. Different Types of Video Marketing Consists of Client Reviews & Case Studies
The videos that keep track of the positive experiences of your customers in relation to the features of the product can be used.
If your customers are satisfied and they are sending videos in which they are showing their satisfaction, you can use these videos.
These are called customer testimonials and are pretty useful.
Also, you can have various case studies that show solid proof of your product and how they work in real-time.
9. Creating Videos on Company Culture is a Great Idea from Video Marketing Types
Using company culture videos helps you to throw light on the people behind your company.
These videos make your brand feel more human and start creating a connection with your audience.
Most of the customers look for a company’s core values and when the stories of a company are shared through videos, it attracts customers.
These stories help put the limelight on what is driving the company from behind.
Basically, the goal of creating such videos is to promote the brand as a whole and show customers why they should be happy about choosing it.
Different types of video marketing help you cover everything, especially when customers can connect.
Be it sustainability or how the employees are treated, customers want to know what the company does and understand it completely so they can spend money on something that they support.
Further, this is an amazing way for attracting new talent. It should be the company’s responsibility that the capture employees working passionately on the camera for the new recruits.
10. Creation of Education Videos Can Also Be a Way to Engagement
When you go through the video marketing types, educational videos tell you that the videos you create should be engaging and fun.
The major goal of creating these videos is to keep the audience informed. You can select any topic which is in regards to the company’s brand and relevant to the audience.
Customers, upon watching these videos, understand that the company is an important part in the industry and this helps to build in brand trust.
These types of videos help spread awareness during the customer’s journey so that whenever they have an issue, the information in the video can help them out.
Last Part
Understanding the different types of video marketing can help you gain a large audience within a short span of time. You can adopt any or every type of video relevant to your products or services and gather as much attention as possible.
Thus, it is recommended to have a full-fledged plan for your marketing needs. The first step is to learn about video marketing, its benefits, how to create a video marketing strategy, and then the types.
