Today, we will learn about the best tool for email marketing automation. We have a list of a few tools that can prove to be useful for your marketing needs.
We all know that email marketing is an important aspect of growing your business and owners keep on making constant efforts.
If you want to obtain the power that email marketing has, you need to choose the correct software for it too.
Good thing we have a list of software you can take a look at and choose the best tool available for fulfilling your needs.
Among these email marketing automation tools, you will find that marketing software is a lot more than a medium to send or track your emails.
You can grow your business revenue more every day by using the software. How? Well, a marketing tool is powerful because of its ability to increase the audience, divide the lists, and combine all the marketing channels.
You will find that the best tool will offer a free trial for your confirmation and satisfaction, is easy to use, and will offer a way to combine your marketing channels.
Ready to take a look? Let’s get started!
Best Tool for Email Marketing Automation – Look for Yourself
We have brought to you 6 of the best marketing tools here. You can take a look at all of these tools and learn about the features to find out the best one for your business.
Here is the list of all the tools:
- MailChimp – Best in Every Aspect
- MailerLite – User-friendly & Easy
- Moosend – Best for Budget
- ActiveCampaign – Best in Automation
- Drip – Best in E-Commerce
- HubSpot – All-in-One
Now, we will go through all these tools one by one so you can get an idea of which one suits your business requirements best.
Best in Every Aspect from the List of Email Marketing Automation Tools – MailChimp
Mailchimp software is said to be the best overall as it has all those features that you may require for a business. It is not complicated or confusing and can be used easily.
It provides the option to schedule the campaigns, perform A/B testing, and provides report including the open rates, unsubscribe rates, CTR (click-through rates, etc.
Take a look at the pros and cons of this tool:
Pros:
- You get a free-forever plan with upto 500 contacts
- Easily build & customize campaigns with the best tool for email marketing automation
- It helps to optimize future sends by giving a report
- Integration with hundreds of software platforms
Cons:
- Can be pricey for large contact lists with more than 150k subscribers
- Provides a limited mobile support
- It is not the tool for advanced marketing teams
The free plan here includes sending up to 2,500 hundred emails per month to 500 contacts. It is easy to get used to with the help of the drag-and-drop features.
Other than that, this is best from the list of email marketing automation tools because it has three paid plans. These plans can have different costs according to how many subscribers you have.
– Essentials plan costs $13/month
– Standard plan costs $20/month
– Premium plan costs #350/per month
Mailchimp is an amazing choice for businesses that want a simple way for sending emails to their customers.
Note: See if these tools can be seen as the best digital marketing strategy for startups.
User-Friendly & Easy Tool from the List of Marketing Tools – MailerLite
The easiest-to-use tool with a simple and uncomplicated interface is the MailerLite software. Why is this the best tool for email marketing automation?
MailerLite has a drag-and-drop interface for the users making it fun and intuitive for creating the design you need. The company’s mission is to keep it simple and thus, the software has a simple and clear look.
It has the following pros and cons:
Pros:
- Provides a drag-and-drop interface for making designing emails easy
- Offers a free plan to send emails to up to 1,000 contacts
- They also provide email support to resolve any query you have
- This is added to the list of the best email marketing automation tools also because there are multiple email templates that you can choose from
Cons:
- It allows you integration but doesn’t include any of the CRM functionalities
- There are very limited integrations available
- To set up an account, you need to provide a lot of information about your company first
In case of any issues, you have email support for all solutions.
The plans go as:
– 1,000 contacts cost $10/month
– 1,001 to 2,500 contacts cost $17/month
– 2,501 to 5,000 contacts cost $32/month
– 5,001 to 10,000 contacts cost $54/month
The best Tool for Email Marketing Automation is the Best for Budget – Moosend
Small business owners do not have a huge budget for email marketing services which is why, Moosend is the best affordable tool. This tool offers a feature that allows you to pay either on the number of subscribers or the number of emails you send.
This depends on which one is cheaper. The interface is also user-friendly and the tool ensures that your customers get attractive and timely emails.
Pros:
- Plan costs are low
- Pay when emails are sent and not any time before
- Customizable templates make it the best in the list of email marketing automation tools
Cons:
- Doesn’t send emails from Gmail or Hotmail email addresses
- Interface is not so sophisticated
- Has limit on integrations
Moosend software has multiple plans. You can find them below:
– For 0 – 500 contacts, the cost is $9/month
– Or, for 501 – 1,000 contacts, the cost is $16/month
– And, for 1,001 – 2,000 contacts, the cost is $24/month
– Moreover, for 2,001 – 3,000 contacts, the cost is $32/month
– Also, for 3,001 – 5,000 contacts, the cost is $48/month
– Lastly, for 5,001 – 8,000 contacts, the cost is $64/month
Best in Automation from the List of the Marketing Tools – ActiveCampaign
It is the best tool for email marketing automation because it consists of hundreds of in-built automation that help you with personalizing and styling your campaigns for every subscriber.
This tool has help guides for the users to understand how to set things up in case they get stuck anywhere and has quick customer support.
The pros and cons go like this:
Pros:
- Features to simplify the interactions with customers
- Has quick customer support, helpful, and friendly
- Implementation services and data migration included in all plans
- It is among the best email marketing automation tools because it is integrated about 870 times with the most popular software
Cons:
- A challenging learning curve
- Limitation with the Lite plan as it includes ActiveCampaign branding
- Increase in the number of contacts can jump the price quickly
Since this software is designed to manage sales and contacts, there are 900 integrations to offer.
You get a 14-day free trial to check the software and then you can subscribe to four plans:
– Lite plan costs $15/month
– Plus plan costs $70/month
– Professional plan costs $187/month
– For the Enterprise plan, you can contact them
Best in E-Commerce from the Best Email Marketing Automation Tools – Drip
The best software in e-commerce is the Drip software as it has a sophisticated workflow. This workflow is combined with advanced list division which means that all the subscribers will receive personalized emails.
That’s not it, these emails are based on the shopping behaviors on your website, and also receive follow-ups to see how they interact with these emails.
So, let’s take a look at the pros and cons:
Pros:
- They offer simple campaigns but they are powerful enough to bring an audience
- It can easily be set up being the best tool for email marketing automation in e-commerce
- Drip tool offers an exceptional customer support
- Has a sophisticated process to divide the contact list
Cons:
- There’s a lack of a few key integrations
- Doesn’t provide a drag-and-drop functionality to design the templates as required
- Offers pretty limited support options
You can avail of the 14-day free trial to make sure everything works well and find out if this is the tool you want. The price points are:
– 2,500 contacts cost $39/month
– 10,000 contacts cost $154/month
– 1,70,000 contacts cost $1,899/month
All-in-One Tool from the Best Email Marketing Tools – HubSpot
This is an all-in-one marketing software that has great tools and provides reporting for all the marketing campaigns you have across various channels.
All of your contact information can be stored in Hubspot’s CRM which can attract the relevant audience via live chats, lead forms, and online ads.
Pros:
- You get a full marketing suite consisting of CRM, blogging, social media, and marketing capabilities
- You can also keep the deliverability rates on track with the help of the email health tab
- This can be the best tool for email marketing automation because you get the option to pay only for the subscribers you are marketing to
- The software is capable of tracking the leads during the entire buying journey
- Resources for online training
Cons:
-
- There is no free or low-cost plan available
- Not useful for businesses that look for email marketing tools only
- Cannot integrate with a separate CRM such as Pipedrive or Salesforce
- For unlocking the marketing potential, there is a steep learning curve
Hubspot tool is a great tool because it is leading in the CRM services that consist of email marketing. This tool is the best of the email marketing automation tools as it can handle anything and everything, be it emails, blog publishing, or social media posts.
Get the 14-day free trial to learn and understand the working of the tool and then subscribe to one of the three paid plans.
– Starter Plan costs $45/month for up to 1,000 contacts
– Professional Plan costs $800/month for up to 2,000 contacts
– Enterprise Plan costs $3,600/month for up to 10,000 contacts
That Would Be It!
In the sea of marketing tools, it becomes difficult to find the best tool for email marketing automation. But, we are always here to make things easier for the users. We have gone through multiple lists of email marketing tools and found the ones mentioned above to be the most useful.
All the advantages, disadvantages, and price plans of these tools are discussed in this article. You can simply go through it all and find which one would be the best keeping in mind the budget and all other aspects.
